“At popshelf, customers will find a differentiated retail concept that seeks to bring joy to their shopping experiences, with surprising deals in targeted non-consumable product categories. “Building on the success, learnings and insights from Dollar General’s non-consumables initiative (NCI), we are excited to unveil popshelf following our work to research, create and define the brand and merchandising offerings,” added Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. “We have leveraged robust consumer insights to create a unique store that we believe will resonate with new customers, while providing Dollar General with even more opportunities for growth in the years ahead.” “We are excited to introduce popshelf from a position of strength, further highlighting our innovative spirit and building on our proven track record of store format innovation,” said Todd Vasos, Dollar General’s Chief Executive Officer. Learn more about popshelf through this engaging video here.
This new store aims to engage customers with a fun, affordable and stress-free shopping experience where they can find on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, party goods, entertaining needs and much more-with approximately 95 percent of items priced at $5 or less!Ĭustomers can visit these innovative stores when the first two popshelf locations open near Nashville, Tennessee this fall. GOODLETTSVILLE, Tenn.-( BUSINESS WIRE)-Today, Dollar General (NYSE: DG) proudly announces its newest retail store concept popshelf.
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